Basic Topical Guide for University Marketing Essays

Academic university marketing essays are commonly performed by university students taking up specific degrees in business education or general business courses, including academic programs such as marketing, business administration, business management, communication studies, commerce, and marketing research.

If a lecturer would give his students the option of choosing their own topics for their marketing essays, then the selection of interesting and good topics would become the initial challenges faced by the students in their marketing essay writing tasks. However, the basic tip those students could follow in selecting topics for their university marketing essays would be to make an initial topic outline that would be the topical guide and overview from which they could choose the final topics of their essays.

When the students perform a basic research about marketing, they would learn that there are five main fields from which they could already create a topic outline and they could perform further research based on this topic outline. Each of the main fields have their sub-fields with each sub-field having its own sections or fields that could be further broken down into simple parts until the students could choose the final specific topics for their university marketing essays.

Under the basic of marketing, the seven main fields are marketing fundamentals, branches of marketing, history of marketing, general concepts in marketing, and services marketing. The basic coverage of each main field:
- Marketing fundamentals involve the basics in marketing research, promoting the products or services provided by an organisation, and selling those products or services.
- History of marketing involves the development and evolution of marketing ideas, the schools of thought for marketing consisting of the traditional and modern schools, and the various important periods in the history of marketing.
- Branches of marketing involves the concepts commonly used in modern marketing such as direct marketing such as direct selling, multi-level marketing such as network marketing, services marketing, sponsorship marketing, pricing of goods or services, product or service management, and promotion of the goods or services.
- General marketing concepts consist of types of consumer behaviour, various forms of direct marketing, methods or techniques in business distribution, types of retail outlets, types of marketing management, and concepts in marketing research.
- Services marketing consists of marketing of the goods and the marketing of services.

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Tips in Writing Business Essays

Business essay writing is one of the required tasks for students who are students of Business Management, Accountancy, and even Marketing and Economics. Most of these students however are of the opinion that writing business essays is not easy because the writer has to be precise and should quote substantiated and researchable data. Professors and instructors assign business essays to their students to test if they have acquired a comprehensive knowledge of the subject based on the lessons and activities being conducted in class. Therefore, writers should take care that they appear quite knowledgeable and proficient about the subject through selecting a topic that they will feel comfortable writing with.

Topic selection is one of the most important things to do in the early stages of writing Business essays and other types of essays since it will define the direction that the entire project will take. The topic should be interesting for both the writer and its intended readers and especially relevant on the side of the readers.

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Using Current News and Events as Topics for Business Essays

Academic business essays or also known as essays or literary compositions on business are researched and written by university or college students taking up a variety of courses such as business administration or management, accountancy, finance, advertising and marketing, commerce, and other courses related to business. When a lecturer would give his students the option of selecting their own business essay topics, then choosing an effective and good topic would be the initial challenge in their task for writing business essays.

The lecturer would usually tell his students that the key to selecting effective and good topics for business essays would be choosing a topic that is interesting and familiar for them, the topic is feasible for them to perform a thorough research, and manageable to write about it within a tight submission deadline. However, the students should also consider the interests of the lecturer who would assess and grade their essays and if there are readers who would possibly read their essays. A good factor that the students should consider in selecting their essay topics would be the relevance and familiarity of the topic.

A good source of relevant and familiar topics for business essays would be current news and events in business. Current business news and events are either ready by people in newspapers, magazines, and the Internet, or be watched or heard from television or radio shows. In addition, current business news and events that are important and have gained widespread publicity would be read or watched by people because it could affect their business, employment, or financial situation. For example, the late-2000s economic recession falls under current news and events in business and is a relevant source of topics for business essay writing tasks.

The business essay topics about the late-2000s recession could include the effects of the recession on large-scale, medium-scale and small-scale businesses, the specific business strategies and measures that a company has to carry out to survive the recession, and did the recession change the way many companies would conduct and operate their businesses. In focusing on the late-2000s recession as the essay topic, the student could take a general view or specific a particular area on the topic.

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How to Make Your Business Management Essay Interesting and Successful

Writing a business management essay can be one of the most difficult as far as essay writing is concerned because business management can be a very uninteresting topic.  To make your business management essay interesting and successful, here are a few points:

1.Feasibility

Because the essay on business management is about business solutions, it should be feasible in reality and not just on theory.  There has to be a very high level of actual feasibility so that if the ideas in the essay will be tested or used, it will truly be a business solution and thus, a truly effective essay.

2.Freshness and Relevance

Essays on business management are intended to solve business management problems. Business management is an ever dynamic field and study; thus, some ideas become obsolete as time goes on.  Fresh and relevant ideas certainly would make up a very successful essay on business management.

The use of modern technology in business management is a very good topic that will attract interest, not only to business management and technology aficionados, but the general public as well because of the topic's popularity and interest.

3.Descriptiveness

You should present a scenario that is descriptive of the environment in which your business management solution will be applied.  Doing so will, at the onset, create an interesting presentation and in totality provide a clear picture of your setting throughout the essay.  This is also a very good manner of developing your thesis.  In making the descriptions, use smart but simple words which are commonly used in the management field and can be understood by non-management persons as well.

Management essay writing can be very interesting and thus easier with these few tips and your share of talent and effort.  Make your business management essay topic appeal to readers, management inclined or not.

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Finding the Right Topic for a Business Essay

There are a lot of good topics for business essays. Topics can also be changed accordingly, depending on the purpose of your essay. The only difference is that a business essay is written formally, which distinguishes it from other kinds of essays.

Typically, a good number of business essays present an existing problem based on the current situation a business is in. These essays can also tackle the trends of the industry specifically, or the global economic conditions generally. Whether the topic is micro or macro in scope and nature, the fact still remains that you have to clearly establish either a problem or an issue that needs to be addressed. Most business essays are written this way. Of course, there are also other essays that are written with the simple intention to merely inform.

If you are to get a good topic for your business essay, you would have to consider several important factors. First and foremost, you have to decide what your goal is. If you are given a case, or a scenario, then it would be a problem solving essay where you have to focus on the key areas in the scenario that you can improve on for efficiency and other concerns that it may entail.

One last thing worth noting is to practice. Before you can be good at writing business essays, you have to have a good working background with essay writing in general. You also have to be very familiar of the various referencing styles and formats so that you only need to focus on the analysis and recommendation part of the business essay.

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